Repositioning Wikipedia for the AI Era
Proposed an LLM-like pivot to turn Wikipedia into a discovery engine that fuels curiosity.
How Pillsbury Got Into the Super Bowl—for Free
Negotiated a zero-cost Pillsbury placement in Instacart’s national Super Bowl ad.
Turning Fabric Scraps into Fashion Statements
Transformed leftover upholstery into a custom jacket using a zero-waste design pattern.
Designing a Digital Twin You Might Regret
Built a fictional “digital twin” to provoke reflection on human values amid rapid tech acceleration.
Rethinking Returns for a More Sustainable Fashion Economy
NewLife: Rethinking Returns
Reimagined returns as a sustainability and growth strategy.
Launching a Disney Partnership During a Crisis
Adapted a high-stakes media partnership amid the COVID pandemic.